But only a few months later the time for the white wedding operations was over and Billy Idol turned up instead. The big concert organisers, TV stations and record labels began to notice us. Further luxury limousines up to 8 metres long were bought and went on tour with world-famous music stars such as Frank Sinatra, Madonna, Whitney Houston, Zuccero, Rod Stewart and many other artists. At the same time along the way, exotic vehicles such as Cobra, Excalibur, Rolls Royce, Ferrari and pick-up-trucks, added to the extraordinary fleet.
In 1990, the first show truck was utilised. The company specialised more and more in working with advertising and event agencies, as well as brand companies. Exhibition and stage trucks, as well as the rental of promotion cars and bikes became the main focus.
Subsequently, the company repeatedly set extraordinary landmarks, for example with the largest US-truck in Germany at the time, with an impressive tank volume of 4,516 litres for a non-stop tour to Moscow and back. Or with the in-house production of cost-effective truck miniature models for roadshow customers; afterwards hundreds of thousands of the models were to be found in beer crates.
The years 2004 and 2006 saw the first exports of show trucks to Dubai and Russia as well as the move to the new company facilities in the north of the triangle between the cities Nuremberg, Fürth and Erlangen.
In 2009, the decision was made to build an in-house show-truck range under the name of FUTURIA. In 2010, the first prototype with luxury-trailer is presented to the press and from 2012 onwards, following the approval of the homologation, the first units are finally built in a mini-series and delivered.
Today MOST Mobile Specials is Europe's leading manufacturer and rental/leasing service of special vehicles for promotion, information and events. Our highest priority is the top condition and the uniqueness of the vehicles as well as the maximum performance in consultation and support for the execution of mobile marketing measures.
Currently, MOST finds itself in the planning stages for the new company headquarters of approx. 10,000m2 with an integrated 1,200m2 showroom for new vehicles. The move is going to be celebrated in 2014 at the 25th company anniversary.
Of course we would love to write more about our further plans and developments. But we also want you as our customer, partner or prospective customer to experience and shape interesting moments with us in the future even those that some might not expect. By the way: our old boss is still here, but there is still no old Corvette.