About MOST

MOST has nearly 30 years of extensive experience in the execution of roadshows and hence also has a vast knowledge of how vehicles have to be built and equipped for such purposes.

Registered Office

Situated in the centre of Europe

Head office and MOST locations worldwide

Showroom for Roadshow Infomobil and Promotiontrucks

Apart from vehicle development, personalisation and central control of all roadshow activities in the registered office in Fuerth, the MOST range of vehicles is also produced in three further production sites.

Subsidiaries and agencies abroad with local contacts in the most important major cities complete the profile of MOST and make sure that roadshows do not have to stop at any borders. 

A demonstration of new or used vehicles is possible for prospective customers and existing clients at any time, and if the weather gods play along, meetings can also be held in our green creative zone.

Board of Directors

Managing Directors

Managing Directors

Günter Hofbauer laid the foundation for today’s company in 1989. He evolved the company from a one-man-show into Europe’s leading supplier of vehicles and spatial units for mobile training measures, product presentations and promotional campaigns. For Hofbauer, the on-going development of the model palette is paramount, after all, innovation, creative ideas and an appealing exterior design are MOST’s strong points.

The aerodynamic FUTURIA truck, whose design and development was signed off by Günter Hofbauer, marks a very special milestone. In Hofbauer’s own words: ʹThe world is full of the commonplace. To stand out from the masses of vehicles available nowadays it takes some special, unique features – and that’s the standard we aspire to. Indeed, the vehicles and mobile exhibition stands offered by MOST are eye-catching brand ambassadors; they ensure a maximum of attention and help facilitate the forging of many contacts for the companies in question.ʹ Hofbauer plans to let his passion guide him in the future as he conceives striking showtrucks, information mobiles and mobile exhibition stand systems that are bound to delight.

Stefan Schäfer is a sales and marketing expert who sets great store by integrated marketing. Having held positions at EC Computer, Lufthansa Systems and as head of marketing at Microsoft, he brings sound experience and expertise from leading enterprises. This enables him to quickly and comprehensively grasp challenges and to develop customized solutions. From his stint as managing partner of the MSM.DIGITAL agency group, he also comes with the necessary expertise when it comes to successfully combining off-line and online elements for road shows.

Stefan Schäfer puts a lot of emphasis on staging roadshows as live communication and having them perfectly integrated in the marketing mix. From a successful B2B roadshow to a mobile seminar room, the success story of integrated marketing can be carried into the future seamlessly – even with an expanded digital reality. And it can have a huge impact! Schäfer’s professional experience gives him first-hand knowledge of what customers need. ʹThe sooner MOST’s roadshow experts can become involved and share their experience, the more they can contribute to the success of a customer’s project.ʹ


Leading through innovation and performance

According to the following assessment criteria, MOST is a European leading manufacturer and rental/leasing company for special vehicles in the field of mobile promotion shows and training, popup stores, events and information campaigns.

  • vehicle quality and range
  • number of vehicles built per year
  • fleet size and low vehicle age
  • new customers and orders per year
  • strength of innovation and financial power

This leading role brings with it the attractive obligation for us to ensure permanent and consequent product development as well as high performance and quality in what we deliver and what we do.

MOST not only sets high standards regarding a durable and reliable construction and the attractive overall visual appearance, but also regarding functionality in everyday handling. After all, the goal is to have MOST special vehicles stand out from the crowd and be ready for use at the respective location with the least possible expenditure of time and personnel.

Our services for roadshows and truck owners consist of strictly tailor-made and holistic solutions. Extensive competence in consultation and execution, honesty and reliability as well as transparent budgeting and billing are for us the basis for cooperation every time – and the best foundation for your success.

Yesterday to today

The most interesting moments happen when you don't expect them

Rather by coincidence, the passion for unusual high-capacity vehicles formed the foundation for our company history in 1988. Back then, our boss wanted to buy an old Corvette Stingray during a stay in the US, but he could not find the right one. Absolutely determined to at least bring back some kind of old car, he bought one of those long chauffeur limousines with TV, video, a bar and a glass partition to the driver. While he was not at all sure what to really do with the "stretched vehicle" at that stage, already people started to ask whether they could hire the car for weddings... that is how it all started.

But only a few months later the time for  the white wedding operations was over  and Billy Idol turned up instead. The big concert organisers, TV stations and record labels began to notice us. Further luxury limousines up to 8 metres long were bought and went on tour with world-famous music stars such as Frank Sinatra, Madonna, Whitney Houston, Zuccero, Rod Stewart and many other artists. At the same time along the way, exotic vehicles such as Cobra, Excalibur, Rolls Royce, Ferrari and pick-up-trucks, added to the extraordinary fleet.

In 1990, the first show truck was utilised. The company specialised more and more in working with advertising and event agencies, as well as brand companies. Exhibition and stage trucks, as well as the rental of promotion cars and bikes became the main focus.

Subsequently, the company repeatedly set extraordinary landmarks, for example with the largest US-truck in Germany at the time, with an impressive tank volume of 4,516 litres for a non-stop tour to Moscow and back. Or with the in-house production of cost-effective truck miniature models for roadshow customers; afterwards hundreds of thousands of the models were to be found in beer crates.

The years 2004 and 2006 saw the first exports of show trucks to Dubai and Russia as well as the move to the new company facilities in the north of the triangle between the cities Nuremberg, Fürth and Erlangen.

In 2009, the decision was made to build an in-house show-truck range under the name of FUTURIA. In 2010, the first prototype with luxury-trailer is presented to the press and from 2012 onwards, following the approval of the homologation, the first units are finally built in a mini-series and delivered.

Today MOST Mobile Specials is Europe's leading manufacturer and rental/leasing service of special vehicles for promotion, information and events. Our highest priority is the top condition and the uniqueness of the vehicles as well as the maximum performance in consultation and support for the execution of mobile marketing measures.

Currently, MOST finds itself in the planning stages for the new company headquarters of approx. 10,000m2  with an integrated 1,200m2 showroom for new vehicles. The move is going to be celebrated in 2014 at the 25th company anniversary.

Of course we would love to write more about our further plans and developments. But we also want you as our customer, partner or prospective customer to experience and shape interesting moments with us in the future even those that some might not expect. By the way: our old boss is still here, but there is still no old Corvette.

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