The first issue of the Roadshow Journal, a quarterly insider’s magazine covering communication on wheels and mobile product presentation, has been launched.

The Roadshow Journal – with an initial print run of 7000 copies – is directed at marketing and sales specialists, event professionals, agencies, event managers and exhibition stand builders, who are engaged in the relevant areas of roadshows, live communication, mobile product presentation and promotion.

What can you expect from the “Roadshow Journal”?

The magazine will cover B2B and B2C-activities with show-trucks and info mobiles and will put a spotlight on their reach and impact as a showroom-on-wheels in terms of consumer activation. The Roadshow Journal will also cover interesting events and provide practical advice not only on choosing the right vehicle but also on how to best use it as a mobile exhibition stand, pop-up store or test station.

Beyond this, experts from the agency landscape offer guest features. These opinion leaders will be given a platform to relate their practical experience and know-how and to provide new insights into the world of live-communication.

Günter Hofbauer, the magazine’s publisher and general director of MOST Mobile Specials GmbH, says that “roadshows are an outstanding instrument as part of the marketing mix for businesses and agencies”. 'With the valuable tips provided in the Roadshow Journal, we hope to support businesses in realizing their mobile marketing measures and inspire our readership with exciting topics about 'communication on wheels'.

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