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One year after having moved into their new head quarters in the south of Fürth, MOST Mobile Specials – the vehicle manufacturer specialised on product presentation and promotion on wheels – has drawn a thoroughly positive balance. The expectations that came along with this expensive new building (ca.€ 5 Mio.) were totally fulfilled. Manufacturing capacity in particular was increased and logistics effort decreased.

Showtrucks you can touch – as if you were at your car dealer

MOST's customers are mainly famous brands, medium-sized enterprises and their marketing agencies. Therefore their client list reads like the „Who's Who“ of economics with currently 170 companies. „Global player are very demanding and they expect a perfect service and performance from the beginning of their idea for a roadshow until the vehicle is finished and ready to roll“ says Günter Hofbauer, CEO at MOST. „Simply put, we produce high quality meeting areas on wheels with a conspicuous design and a complete interior equipment. As most potential customers do not have an idea of the inner size and the technical equipment, we show them our whole range of different models in our new showroom. This is very successful and creates trust with the clients.“

Hightech on wheels

The truck factory creates vehicles that are individually equipped – from the rolling TV studio to the live test truck for shower toilets andthe presentation of pneumatics and measurement technology. The interior rooms are available in sizes up to 100 sqm including a roof terrace and they can be put into operation via remote control.

The region has a lot to offer

Local high-ranking guests came to MOST's first anniversary in the new head quarters. Günter Hofbauer did not only guide his guests through the production and the showroom, he was also very grateful about the active participation of various institutions which had helped to build the new head quarters. Hofbauer:“I am deeply grateful for all the support that was given to us through the search for an appropriate building to the investment resources and the following expansion.“

Second picture, from left to right:
Walter Paulus-Rohmer, Executive board of Sparkasse Erlangen; Horst Müller, Economic consultant of the city of Fürth, Dirk von Vopelius, President of the Chamber of Industry and Commerce of Middle Franconia at their tour given by Günter Hofbauer from MOST (centre).


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