Campaign Example

Samsung presents product highlights

AVantgarde training truck on tour

The Samsung AVantgarde training truck is traveling on Germany’s roads. With its 'training center on wheels', Samsung is able to offer TV dealers and their staff an opportunity to get to know Samsung’s current TV/AV lineup in all its various usage scenarios – in detail and on-site. And they also get a chance to really experience the Samsung brand.

At each station, Samsung experts spend a day elaborating the advantages and application possibilities of their latest equipment from the customer’s view. In a time-saving manner – but still apart from their day-to-day business – Samsung partners are given persuasive arguments for their sales pitch. This includes the no-gap wall mount that comes with premium television models, the virtually invisible connection between the TV and the One Connect Box and the 'one remote concept'. Workshop participants are able to try out comprehensive home entertainment systems in order to deepen their understanding of the products.

To convey an authentic impression of how the latest Samsung models are used, the AVantgarde training truck is specially outfitted to feel 'just like home'. Samsung experts impart their information via extensive, hands-on product and application demonstrations.

According to Kai Hillebrandt, Vice President Consumer Electronics Samsung Electronics GmbH, ‘the Samsung AVantgarde training truck is a mark of our esteem for our retail partners. The dealer doesn’t have to come to us – we come to him. And, in addition to exciting specialist know-how, we also bring a very special brand experience in the form of this truck.'




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