Campaign Example

ERGO sends 'Tower on Tour'

Info bus visits ERGO agencies on-site

ERGO headquarters in Düsseldorf launched a very striking marketing effort this April: Over the coming months, a red ERGO bus will be criss-crossing Germany as it visits over 120 ERGO agencies.

Two experts from ERGO’s administration will be onboard to provide the agencies with first-hand specialist information. And agency operators will also have an opportunity to discuss sales-relevant topics with these experts. Several ERGO board members will also be on hand to lend an ear to their sales partners’ concerns and provide information on issues of particular relevance.

Harald Christ, chairman of the board for ERGO Beratung and Vertrieb AG, initiated the tour and is pleased to note: 'Our sales partners rely on excellent support from the administration so that they can work successfully. Indeed, working hand-in-hand is vital and this is what we are signaling with the 'Tower on Tour'.'

Portrait of the ERGO Group

ERGO is one of the biggest insurance groups in Germany and Europe. Operating globally, ERGO is represented in 30 countries around the world and puts a main focus on Europe and Asia. ERGO offers a comprehensive range of insurance products, provisions and services. In the domestic market of Germany, ERGO is among the leading providers across all insurance segments. The group employs approximately 44.000 people as either salaried employees or as registered insurance brokers. In 2016, ERGO collected over 17.2 billion euro in insurance contributions and paid out insurance benefits in the amount of 16.1 billion euro.




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