The Timberland brand is best known for its rugged lace-up leather boots, sporty leather moccasins and boat shoes. The unique and iconic product designs were inspired by Timberland’s rich New England heritage.
For the first time ever, Timberland launched an influencer-driven global marketing campaign that put a spotlight on their sneaker model ˈFlyroamˈ. For this occasion, a Flyroam bus was used in Germany and Italy for campaign stops in such cities as Berlin, Munich and Milano.
The highlights of the Flyroam Bus Tour were the so-called ˈFlyroam Diaries Stopsˈ in select cities featuring various artists who gave surprise performances and staged fun encounters with consumers.
Thanks to its spacious lounge, the FUTURIA Boxx was the perfect venue for the Flyroam Bus Tour. And its distinctive branding proved to be a real eye-catcher