Campaign Example

Guerbet FlowSens® Road Show

Medical innovations presented directly to the user

Guerbet is the only international pharmaceutical group that focuses exclusively on the research and development of medical imaging contrast media.

Several products from Guerbet were the first of its kind when launched and demonstrate the successful, practice-oriented research approach. With more than 90 years of experiences, Guerbet offers the most comprehensive range of contrast agents and medical imaging products.

Live demonstrations of contrast media injector in the info mobile

For the first time, the FlowSens® roadshow was carried out under the motto 'Rendezvous with the Future' with the info mobile FUTURIA Boxx throughout Germany. For this 6000-kilometer-long tour including almost 30 cities, Guerbet invited specialist radiologists for product demonstrations and training sessions. The FlowSens® injector was presented as a solution of the latest generation for CT imaging.

The info mobile enabled Guerbet to conveniently implement their presentations close to its clients, for instance on hospital premises, and generate very positive response.




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