Campaign Example

PCI informs professional craftsmen live

MOST delivers CUBE exhibition trailer

The PCI Augsburg GmbH tours from May to October this year with two seven metre-long promotion trailers through Germany and Austria: Together with a selection of specialist dealers, the German market leader in terms floor covering of presents its latest flexible Flexmörtel (mortar) S1 and S2. All interested floor tilers are invited to learn in live presentations about the new generation of flexible tile adhesive.

„PCI is well-known for keeping a personal contact to the craftsmen: „With this tour, we are aiming to further strengthen our business relationship and to provide practical solutions for the challenges our clients face in in their day-to-day work“, says Tobias Walter, team manager advertising PCI Europe.

The business relationship between MOST and PCI is almost a historical one. Back in 2003, PCI went on tour with a 19.8 m king-size show-truck by MOST, for the first time.

For the current roadshow, PCI decided for two spacious and eye-catching exhibition and information trailers of the type CUBE. The inside area is 6.3 metres long and offers around 25 square metres of roofed space. Due to the large floor space, presentations can be held even in bad weather conditions. Besides the vehicle manufacturing, MOST was also responsible for the conception and implementation of PCI’s corporate interior design.




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